Course Discription

The Customer Experience (CX) program is designed to provide you with the essentials you need to understand to improve your Customer experience.

For a great customer experience, every interaction at every customer touchpoint must be exceptional. Customer Experience (CX) means creating and effectively managing your customers’ emotions. In fact, every single interaction that occurs between an organization and its customers fosters an emotion of some kind.

This program provides you with all you need to know about creating a customer centric culture and coming up with a workable customer experience framework for your organization. Narrowing down on the topic, you will be able to measure your customer service effectiveness, come up with CX strategies, measure your CX initiatives, and create areas for improvement in your CX programs. The customer experience program also offers a practical understanding of how to design and deliver a strategy and how it can drive customer growth, profitability, and loyalty.

The customer experience means delivering the brand promise. which happens at touch points, referring to the intersection of the customer and the enterprise. Accordingly, the customer’s experience is designed based on the customer’s expectations, and feedback from other customers regarding customer journey from first contact to becoming a happy and loyal customer.

A successful customer experience strategy starts with a culture centered on what matters to customers, and building capacity of frontline employees to deliver. Organizations are seeking new ways to engage customers, to increase customer satisfaction by providing engaging customer experiences. 

Course curriculum

    1. CX Introduction

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    2. Customer Experience Introduction

    3. CX Benefits and Landscape

    1. CX Customer Persona

    2. Customer Analysis

    3. How CX fit in organizations

    4. Organizational Influence of CX Strategy

    5. CX Design Team

    6. How to Shape CX Strategy

    7. Components of CX Strategy

    1. Customer Centicity & CX Adaptation

    2. CX Design Improvement

    3. Customer Journey Map Template

    4. CX Roadmap

About this course

  • $20.00
  • 14 lessons
  • 1.5 hours of video content
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